Full Color Printing – What Does it Mean?

When you look at printing search terms on the internet full color commercial printing comes up fairly high on the list. What does full color printing represent to a commercial printer? To a commercial printer, full color printing is printing in CMYK. These are the 4 basic colors that a printer uses to reproduce a color photograph. CMYK represents Cyan(C), Magenta(M), Yellow(Y) and Black(K).

These are based on the primary colors of light.

Cyan is similar to a bright baby blue and magenta is close to a pinky red. Being a man it is hard to describe colors this way but that is how I would describe them. A colored picture is broken up into dots of these four colors. These dots are arranged to represent as close as it can to a continuos tone picture(photograph) in varying sizes and percentages. This is what full color printing means to a commercial web printer.

Technicolor Web Printing uses the latest in technology to provide a consistant product at very competitive prices. We speicalize in magazine printing and heat or cold set printing.

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